1. Attention-Getting Ads Get Results
Just consider this: how many commercials do you hear in a day? An hour? Ads appear in magazines, newspapers, TV shows, radio shows, and on every website on the Internet, let’s face it. Not many of the absurdly large number of advertisements leave an impression on us. How can your advertisement stand out from the competition?
” Make a dramatic statement: “Even my dog knows ….”
” Surprise them with the unexpected: “Use for 30 days totally free…”
” Ask a thought provoking question: “Is your current insurance costing you hundreds of extra dollars every year?”
” Use high impact headlines – it’s important to snag their attention right away.
2. Get Personal
How often have you found yourself ensnared in the automated phone service loop? Yes, you get stuck at the main menu after pressing 15 numbers without ever speaking to a sales representative. In the marketplace, people are hankering want one-on-one conversation. Seek methods to provide your clients with a personalized experience at your business. Learn a little more about the individuals that enter your building. Give visitors to your website some background information about you. Yes, it’s simpler to trust a person than a large, impersonal corporation, and developing a base of devoted clients depends on trust.
3. Paint a Picture
Finally, the end of a busy week is here! I close the door to a still-cluttered office and find myself thinking about all the things that need to get done this weekend. I wish I could simply get away from the demanding voices and head to the lake across town. Lying on the back seat of a boat, watching the sea birds dive and dip while the waves gently lull me to sleep, would be nirvana. Yes, I can practically hear them splashing when I realize I lost my keys due to the sound of the metal clanging.
Embark your clients into the boat. Yes, using word images that evoke strong feelings in them will work better than just outlining the advantages your product provides. Give a clear, detailed explanation of the advantages for them so they will be salivating over the outcome. Turn a painting into a sale!
Consider this: Unlike your product itself, the three strategies we’ve discussed deal with human emotions or actions. Indeed, when we address the inner needs of our customers, sales are likely to soar and, bonus, they’ll feel good about themselves as they’re signing the check! How much more is there to ask for?
ALL THE BEST!
info@tarynsbusinesshub.com